1. Wealth
- We believe in creating value and prosperity for our stakeholders and community.
- Financial success is a means to fuel our mission and impact.

2. Simplicity
- We strive for clarity and efficiency in all our processes and communications.
- Complex problems are approached with straightforward solutions.


3. Service
- Customer satisfaction is at the heart of everything we do.
- We go above and beyond to meet and exceed expectations.


4. Integrity
- Honesty and ethical behavior are non-negotiable.
- We maintain transparency in our operations and relationships.


5. Discipline
- We adhere to high standards and follow through on our commitments.
- Consistent effort and self-control drive our success.


6. Passion
- We are enthusiastic about our work and its impact.
- Our team members are encouraged to pursue their interests within the company.


7. Resourcefulness
- We maximize the use of available resources and find creative solutions.
- Adaptability and innovation are key to our approach.


8. Dedication
- We are committed to our goals and to each other.
- Persistence in the face of challenges defines our work ethic.


9. Autonomy
- We trust our team members to make decisions and take ownership.
- Independence is encouraged, balanced with accountability.


10. Growth
- Continuous learning and improvement are essential to our culture.
- We invest in personal and professional development.


11. Ownership
- Every team member is empowered to act like an owner of the business.
- We take responsibility for our actions and outcomes.


12. Excellence
- We strive for the highest quality in all our products and services.
- Mediocrity is not an option; we aim to be the best in our field.


13. Focus
- We prioritise what's truly important and avoid distractions.
- Clear goals and objectives guide our efforts.


14. Congruency
- Our actions align with our words and values.
- We maintain consistency across all aspects of our business.